Amnesty International

AIUK uses a new creative concept for every DM appeal and so are constantly looking for ways to keep their creative fresh. 

With this in mind, the fundraising team at AIUK approached the Intygra team to help them revise appeal creative sourced from another Amnesty section. The work required amending the available materials to reflect the AIUK branding and bring the creative more in-line with what they know works for their UK audience. This included redesigning the letter, donation form and outer as well as producing a concept for a new lift piece.

Using Amnesty’s existing core brand assets and working closely with the Amnesty Direct Marketing and Brand teams, Intygra’s designers were able to design a fresh new pack that really helped to clearly deliver the Amnesty message to its recipients, at a fraction of mainstream agency cost.

Intygra were also able to utilise their Adaptive Supply Chain to source, manage and deliver a fantastic looking mailing campaign, whilst reducing production costs, increasing quality and speed to market.