Our data management services and media planning services make your data work harder so you’re only targeting audiences who are receptive to your message. Our data analytics bureau verifies the socio-demographics of your database to support cross-media campaigns.

When it comes to the actual approach, we make sure we combine a detailed audience mapping with beautifully produced marketing material to ensure your brand speaks to your audience in a way that’s right for them.

By carefully balancing what you need to say with what your audience wants to hear, we can successfully maximise your ability to generate revenue and increase awareness of your campaign. 

Learn more about our data management and media planning services below.

data management services

If you’re ready to drive real results with your next campaign, be sure to contact us today and see how our data management and media planning services can help your brand.

Data Strategy Services

Data is the backbone of any marketing strategy and with our data strategy services, we’ll work closely with you to develop a comprehensive strategy that aligns with your goals and objectives. From analysing existing data to identifying gaps and opportunities, we’ll create a roadmap for successful data management.

Data Purchasing Services

Having access to accurate and reliable data is what makes all the difference when it comes to your campaign. Our data purchasing services will help you to gain access to top-quality data such as market research data and customer insights from our network of trusted sources.

Data Analytics Services

Our data analytics services allow you to analyse your customer data to provide you with actionable insights to help drive your business forward. Whether you need help with customer segmentation, predictive modelling or anything else, we can help.

Data Audit Services

We specialise in helping organisations ensure the accuracy and integrity of their data. As part of our data audit services our data analysts can conduct health checks, identify any issues or errors and provide a detailed report on their findings, along with solutions to clean and fix your data. From a one-time audit, to ongoing monitoring, we can get the job done right.

Data Enhancement Services

With our data enhancement services, we can help take your brand to the next level by optimising your customer data to improve your marketing efforts. Thanks to our extensive experience, we can help you identify, clean and enrich your data for maximum effectiveness.

Media Buying Services

We offer a wide range of media buying services, including traditional print and broadcast advertising, as well as digital marketing solutions like Google Ads and social media promotions. We’ll work closely with you to create a customised strategy that suits your budget and goals.

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Make the most of your campaign with our specialist data management services and media planning services

We can talk you through your data challenges to ensure that there is no wasted budget and your campaign are fully compliant. Our team can also discuss long term planning for data as well as procurement for additional data. 

“Intygra was founded on the principle of delivering great campaigns for clients with a really consultative approach that always comes down to trust and a deep understanding of each client.

We’re an energetic team who care about doing a job right and always delivering results.”

James Ball

Managing Director

Take a look at our recent work or contact us if you’d like to chat about a project.

Do good data management and media planning

We’re carbon neutral

ESG is at our core and as a Carbon Neutral Business, we take ethical sourcing incredibly seriously. We are also BMPAA accredited and committed to being carbon neutral.

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We take data compliance seriously

We’re GDPR compliant at every stage of the process and can consult you on the latest methods of data protection and robust personalisation.

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Want to talk through a brief?

We’re here to listen and support you.

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Our case studies

Amnesty International

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Marie Curie Cancer Care

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DIRECT MARKETING SERVICES

Intygra are a professional and creative company that we have worked with for many years. We have been impressed by the quality of work, account management and their innovative approach to print which has added real value to our direct communications.

Senior Direct Marketing Manager, Major UK Children’s Charity

Data management and media planning FAQs

Data management and media planning FAQs

Data management in marketing refers to the process of collecting, storing, organising, and analysing data related to customers, prospects, and marketing campaigns. It involves ensuring data is accurate, up-to-date, and accessible for use in making informed marketing decisions. By leveraging data management practices, businesses can enhance their overall marketing efforts and drive better outcomes for their brand.

Data management is important for several reasons. By effectively managing marketing data, businesses can:

  • Gain valuable insights – businesses can analyse customer behaviour, preferences, and trends, helping them to make informed decisions about the marketing strategies.
  • Improve targeting and personalisation – brands can target the right audience with personalised messages and offers, increasing the chances of conversion.
  • Enhance campaign performance – businesses have the ability to measure the effectiveness of their campaigns, identify areas for improvement, and optimise future marketing efforts.
  • Ensure regulatory compliance – proper data management helps brands comply with data protection regulations and maintains the privacy and security of customer information.
  • Drive business growth – data management ultimately leads to increased ROI, customer loyalty, and business growth by enabling businesses to make data-driven decisions and deliver more relevant and engaging experiences.

Media planning is a crucial aspect of advertising and marketing that involves determining the best way to deliver your message to your target audience. It involves selecting the most effective media channels such as TV, radio, print, digital, or social media, to reach your desired demographic in the most efficient and cost-effective manner.

By carefully planning where and when to place your ads, you can maximise their impact and ensure that they’re seen by the right people at the right time. Effective media planning takes into account factors such as audience demographics, budget considerations, timing, and creative messaging to create a strategic plan for reaching your advertising goals.

Media planning is important because it helps businesses and advertisers strategically determine the most effective way to reach their target audience through various media channels. A well-thought-out media plan allows businesses to optimise their advertising budget by ensuring their message is delivered in the right place. In essence, media planning is crucial for maximising ROI in advertising efforts and achieving marketing goals effectively.

Still got a question? Get in touch
Still got a question? Get in touch
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