True experts in direct mail

With over 40 years in the industry we have a wealth of expertise in delivering direct marketing services that generate results.

We have supported hundreds of charities, NGOs and household names with successful campaigns and can share our experience to deliver your next campaign.

Our consultative approach ensures that you have the highest attention to every detail of the campaign, from crafting the message and creative through to understanding print options that work commercially and effective data management.

intygra
intygra
intygra

Direct Mail Services

We’ll help you plan and print your direct mail in a way that ensures you reach your target audience and get your message out there, and we can also handle all of the mailing logistics for you. With our many years of experience in direct marketing services, we know what works so you can trust us to get the most of your direct mail efforts.

Digital Communication Service

From social media to email marketing, we have the expertise and experience in digital communication service to make your brand shine online. With our digital communications service, we can help your business connect and engage with your audience in a much more meaningful way.

Door Drop Marketing

Door drop marketing is a flexible and cost-effective way to get your message across and can work for all types of campaigns. Whatever your campaign requirements, we’ll print your eye-catching door drop marketing campaign to ensure it makes the impact it should.

Media Insert Advertising

Whether you’re looking to increase sales, build brand awareness or launch a new product, media insert advertising is a great way to place your campaign right in the hands of your audience. From printing to distribution, we can handle every step of the process with our network of suppliers.

One Piece Mailer Advertising

One piece mailer does exactly what it says on the tin – it’s a single piece mailer used for direct mail campaigns. A cost-effective direct marketing tactic, it’s a great way to promote your products, services or special offer and we can manage the whole printing process from start to finish to ensure your campaign successfully reaches your audience.

Trigger Marketing Services

Trigger communications is all about sending the right message to your audience at the right time. From sending welcome packs to new customers, to creating a re-engagement email campaign for inactive customers, we can help develop and execute a customised trigger communication strategy that aligns with your brand and business goals.

Raffle, Lottery and Gaming Products

Producing gaming offerings such as raffles and lotteries can be difficult to execute. However, we’re specialists in helping businesses produce powerful gaming products that stand out from the crowd. Thanks to our knowledge and experience, we can print your high-performing gaming products that drive real results for your business.

Postage Management Services

As with all of our direct marketing services, we can handle the logistics of your campaigns to ensure they successfully reach your audience. We have great working relationships with postal providers and haulage and courier companies, so no matter the destination, size or complexity of your campaign, we can deliver it.

Response Handling Services

Our response handling services allow you to save time, money and resources as we can provide reliable and flexible solutions no matter your industry. We’ll carefully and attentively process audience responses quickly and effectively, giving you complete peace of mind.

Ready to incorporate direct marketing to your strategy? Let us help promote your brand and get in touch with us today.

intygra

Why direct marketing?

Direct marketing campaigns offer a personalised approach to message delivery and can generate effective returns for campaign objectives.

Whether you’re looking to enhance a campaign for increasing charitable donations or to increase uptake in your lead generation, we will utilise our experience to ensure a seamless delivery of the direct mail campaign.

We can talk you through the viability of any ideas you may have and how we can make sure they work.

For any direct mail campaign we ask ourselves the following questions:

 

managed print services

Postage: Will the asset fit through a letterbox? Will the postage fee work in our budget? Can we make the solution work better for you?

managed print services

Environment: Where can we ethically source our materials for this? Are we being environmentally conscious in the sourcing process? Can we reduce the carbon footprint?

managed print services

Creatively: How will the recipient engage with this asset? Will the creative stand out?

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Budget: Does the production and distribution work commercially? Are there any reductions to be made? What are the VAT implications of this direct mail campaign?

“Intygra was founded on the principle of delivering great campaigns for clients with a really consultative approach that always comes down to trust and a deep understanding of each client.

We’re an energetic team who care about doing a job right and always delivering results.”

 

James Ball

Managing Director

Take a look at our recent work or contact us if you’d like to chat about a project.

Do good direct mail

We’re carbon neutral

ESG is at our core and as a Carbon Neutral Business, we take our direct mail sourcing incredibly seriously. We’re also BMPAA accredited and committed to being carbon neutral.

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We take data compliance seriously

We’re GDPR compliant at every stage of the direct mail process and can consult you on the latest methods of data protection and robust personalisation.

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Want to talk through a brief?

We’re here to listen and support you.

Talk to an expert

Our case studies

Amnesty International

View full case study

Marie Curie Cancer Care

View full case study
DIRECT MARKETING SERVICES

Intygra have managed our high volume print campaigns for over three years. We value the service we get from our account manager, who understands what we want and always provides expert opinion on how we can combine best quality print with the lowest possible cost.

Marketing Director

Direct marketing FAQs

Direct marketing FAQs

Direct marketing is a form of advertising where organisations communicate directly with customers through various channels such as email, social media, direct mail, and more. The goal of direct marketing is to promote a product or service to a targeted audience and encourage them to take specific action, such as making a purchase, signing up for a newsletter, or visiting a website.

Direct marketing allows businesses to tailor their messages to specific individuals or groups, making it a personalised and effective way to reach potential customers.

The success of your direct marketing campaigns depends on various factors such as the quality of your contact list, the relevance of your offer or message, and how well you segment and target your audience. It’s essential to track and analyse the results of your efforts to refine your strategies for better outcomes. When done strategically and tailored to meet the needs of your audience, direct marketing can work effectively.

Direct marketing offers several benefits for businesses looking to reach their target audience in a personalised and cost-effective way. Some key benefits of direct marketing include:

  • Targeted approach – you can tailor your messages to specific audiences based on demographics, behaviours, or past interactions, increasing the likelihood of engagement.
  • Personalisation – addressing customers by their name and customising offers based on their preferences, direct marketing can create a more personalised experience that resonates with recipients.
  • Measurable results – using clear CTAs that can be tracked and measured for effectiveness provide valuable insights into customer response rates and ROI.
  • Cost-effective – compared to traditional mass advertising methods, direct marketing is far more cost-effective since it targets a specific audience likely to be interested, reducing wasted resources.
  • Relationship building – direct marketing fosters one-on-one communication between brands and customers, helping to build relationships and loyalty over time through consistent, targeted messaging.

The cost of direct marketing can vary depending on the specific strategies and channels you choose. Some common costs associated with direct marketing include:

  • Printing and postage costs for mailers
  • Costs of purchasing email lists or using email marketing platforms
  • Costs of running online advertising campaigns
  • Fees for using direct mail services or marketing agencies

It’s important to consider your budget and goals when planning a direct marketing campaign to determine the most cost-effective strategies for reaching your target audience. For a specific cost estimate or guidance on strategies, speak to our experts today for a bespoke quotation for your needs.

Still got a question? Get in touch
Still got a question? Get in touch