Our Guide to Point of Sale Advertising

Point of sale advertising design, or POS material, is an extremely important element in any store. It grabs customer attention, helps people recognise your brand, and can help sell more of your products. By putting your products in the right place and using eye-catching POS displays to promote them, store owners can ensure their customers enjoy a positive shopping experience whilst boosting their sales at the same time. 

From choosing the right colours to the location of your POS display, every detail matters in making sure your products stand out. In this guide, we’re going to look at how your point of sale design affects what your customers do and how they see your brand, as well as provide some tips to creating engaging and effective POS display design.

What is point of sale design?

Point of sale design is the strategic layout and presentation of the checkout area in a retail store. It includes everything from the tills to the promotional displays near your checkout area. The goal of a POS area is to create an appealing and efficient space that encourages customers to make impulse purchases while waiting to checkout. Good point of sale design grabs your customer’s attention instantly and makes them more aware of your brand and your products.

By creating a visually appealing and well-organised area with strategically placed products that uses eye-catching signage, businesses can increase their sales and improve the overall shopping experience for their customers, leaving a positive impression of your brand in their customers minds.

What are the key elements of point of sale advertising?

When it comes to putting together an appealing point of sale setup, it’s important to think about a few key elements to ensure maximum efficiency from your efforts, for example:

• Location – your point of sale materials need to be in an area where your customers will see them and can interact with it.
• Branding – the overall look and feel of your displays should reflect what your brand stands for to make a lasting impression.
• Creatives – the colours, fonts, and images you use must keep your customers attention locked whilst they’re in store.
• Materials – choosing the right high-quality materials along with units and stands is crucial to ensure your point of sale area not only looks great, but works great too.

By keeping these key elements of your overall POS design in mind, you can ensure your setup is eye-catching, effective, and structurally sound, which will ultimately help towards boosting sales in your store.

Our step-by-step guide to creating your point of sale materials

Here’s our step-by-step guide to creating an impressive POS area that is guaranteed to pique the interest of your customers and lead to more sales for your store.

Step 1: Identify your target audience

Getting to know who your target audience is and who you’re selling to is vital when it comes to designing your point of sale area. By using your customer data, you can figure out what kinds of things your customers like, how they behave, and who they are so that you can make a POS design that really speaks to them. 

With the help of footfall information, looking at how your shoppers act and what they have bought in the past helps create a shopping experience just for them. Think about things like their age, what interests them, and how they shop when putting together your POS display design. Creating a POS area with your target audience in mind right from the start, not only ensures the right people become aware of your products, but also encourages a purchase as they’re more likely to be invested in your offering.

Step 2: Plan your layout

To ensure your POS design works effectively, you need to think carefully about the layout of your point of sale area. From the moment someone walks in, all the way to when they check out, you’ve got to plan where your displays will be placed so people will see your designs as much as possible. 

Make sure they’re easily placed for your customers to find your products and use clear and engaging signage. The goal is for the POS area to naturally encourage shoppers to purchase your products with ease. This not only makes them more aware of your offering but also gets them more involved while they’re in your store.

Step 3: Choose your colours and branding

Choosing the perfect colours and making sure you’re on brand is extremely important when it comes to your POS design. The colours you pick can really make people feel a certain way and grab their attention. It’s key that these colours fit well with your branding and help people recognise your brand, especially around the checkout area. 

Having the same look in terms of your branding on every aspect of your POS design including materials, products, and even packaging design makes for an awesome POS setup. Picking the right mix of colours can help increase sales by attracting customers’ eyes on your products and convincing them to buy more than they planned. Making smart choices here means you’ll stand out at checkout time with strategic colour use and branding.

Step 4: Incorporate interactive elements

If appropriate, adding interactive elements to your POS design really makes a difference. Things like touch screens or features that use augmented reality really grab customer attention and helps more people learn more about your products. By making these interactive bits part of your POS design, you turn shopping into something dynamic where customers get involved. 

These elements can do more than just entertain; they can also teach, making the whole shopping experience something customers will remember and want to come back to. These additions play a big role in how well your point of sale works in grabbing interest and boosting sales in any retail environment.

Step 5: Finalise and test your design

After you’ve finished designing your point of sale setup, the next important step is to finalise and test it. This part requires a lot of focus on small details to make sure everything matches your brand’s colours and ethos perfectly. It’s crucial to test how customers act around and interact with your POS material and displays because this helps ensure that your design achieves your goals. By conducting thorough testing, you can be confident in how effective your design will be once it’s put into use.

How to optimise your POS material for maximum impact

Optimising your point of sale area is crucial if you want to make a big impression on your customers. By focusing on things like how well-lit it is, how easy it is for people to see, and making sure customers are involved, you can give them a shopping experience they’ll remember.

Leveraging the lighting is important because it helps make your products easy to see and is more likely to grab your customer’s attention. When displays are bright and light up well, they become more noticeable, encouraging shoppers to pick up and buy certain items. As mentioned, the location of your point of sale should be well-thought-out, placing displays where people can easily spot them. This means putting them close to the checkout area, at aisle ends, or in spots where lots of people pass by.

You can also make your point of sale spots more engaging by adding things like touchscreens, QR codes, or even samples that people can try out right there. This allows you to make the shopping experience fun and memorable. The whole idea here is to build a bridge between the shopper and what’s being sold or the brand behind it. When customers can play around with the display in some way, they feel happier, connected, and boosts their loyalty to your brand.

Ready to get your point of sale design out there?

Creating great point of sale materials is key to making your customers’ shopping experience a positive one, whilst also helping to increase revenue for your store. Once you’ve got your POS design nailed, it’s time to get it out there for all to see – that’s where we can help.

Your POS design needs high-quality materials to ensure maximum effectiveness and we print your design on outstanding quality signage, banners, and display board materials, so be sure to speak to us today. We’ll work closely with you to understand your goals to ensure your point of sale advertising is matched with the right materials to ensure your objectives are achieved and your customers are invested with what you have to offer.